Surveys: Their Advantage And Drawbacks

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For research students, surveys are the best sources to gather data. It helps them conclude their research report, easily and quickly. ‘Every coin has two sides’ – this old saying proves well, if we look a bit deeper. There are various advantages and disadvantages of conducting surveys; let us know a few of them –

Advantages

1. Easy to conduct – Surveys can be organized by anyone. Researchers need to prepare a group of questions, and find the right audience to collect their views and opinions. Based on the views of a bunch of people that also represent a mass population, researchers can easily figure out the conclusions. Nowadays, one can conduct a survey on the internet, using various websites and web-based applications.

2. Cost Effective – Surveys are enormously economical. That is the key reason behind the popularity of surveys among PhD graduates and research scholars.

Disadvantages

1. Reliability – Most of time, the results of surveys are not reliable. A number of times, survey results appear like a core imagination. Generally, surveys are conducted at a few similar places, on people with a similar background. Therefore, results are generally one sided.

2. Hard to find the place, where to do the survey – It is really an uphill task to identify the people, who are eligible to participate in your survey. At times, surveys are conducted on WRONG herd of people.