Qualitative Data Research Analysis
You have done your qualitative research and now you have lots of data to infer to and interpret. Although you were provided with a lot of instructions at the data collection stage to tackle this load of information, but you are probably feeling confused now. You can follow the suggested procedure below to analyse qualitative data:
1) Study results: Go through all the results collected through questionnaires, samples, observation sheets, interviews, etc. Study each of them and take notes side by side in case you find something important.
2) Study results again: You must be thinking now as to why should I go through all the study results again when I already have gone through them before. This is because in your second round of evaluation, you will need to identify some unique topics and ideas which you may have missed in your first round. Give each separate topic a code so that it can be identified at a later date.
3) Include extra categories: As you go through your material, you can include extra categories. You may begin to identify some sub categories within your chosen topics. You can even cut up the interview transcript and sort each idea into individual files. You may come across useful quotes given by your interviewees, which seems to summarize an idea that you have identified. Keep special notes for these.
4) Begin the process of conceptualisation: At this stage, you have gone through all of your results twice and have identified some different topics and ideas. This is the stage where patterns will begin to emerge and real interpretation will start. You will need to re-read all the comments with respect to one idea. It may happen that you link to some idea already identified in your literature. It may also be possible that you convert some qualitative data into quantitative format. All that depends on you.