How to Design a Questionnaire

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Preparing a right questionnaire is one of the important steps while collecting data. The questionnaire which you have prepared should be relevant to the people whom you are asking to complete it. First the purpose of the questionnaire should be clear to the respondents and also explain them how it would be useful to them. Later the questions should have a logical flow. The questions should go from general to particular. It’s better not to start with any personal or demographic questions. The questionnaire should be short otherwise the respondents may lose interest in middle. The language used should be a simple grammar. Do not use any abbreviations or jargons because some of the respondents may not be aware of it. There are different types of questions namely

Open Ended: These types of questions require a lengthier response. This type of questions is useful to know more about the situation.

Closed: These types of questions can be simply answered as Yes or No.

Scaled: Likert scale is used in this type of questionnaire. This has an equal amount of positive and negative options.

Multiple Choice: These can also be called as objective questions which have answer among the options.

As the questionnaire is an important step in collecting data it should be created in a right way to get a perfect feedback.

Piloting Questionnaires:

It is very important to pretest the questionnaire. You have to even check whether all the respondents who are participating in the process will interpret the questions in the same way. Observe the reactions of respondents while reading the questionnaire so that you can come to know whether they are the suitable respondents to your survey or not. Through this you can come to know at what time are your respondents available. You can also come to know whether the language is easily understood by the respondents. You can also avoid the misleading or inappropriate questions.